Description

Workistry is preparing to launch a major Online Job Fair for Africa, bringing together candidates, recruiters, HR professionals, employers, media organizations, and talent communities from across the continent.

We are looking for a highly proactive PR & Email Marketing Associate to help us get the word out at scale.

This is a hands‑on outreach role. We need someone who understands email marketing, media outreach, PR distribution, contact‑list building, campaign execution, and follow‑up. You should be comfortable researching thousands of relevant contacts, organizing them into targeted lists, creating compelling email campaigns, and consistently driving outreach leading up to the event.

What You'll Do

• Build targeted email databases of African media outlets, journalists, editors, bloggers, recruiters, HR professionals, employers, universities, professional associations, and industry communities.

• Identify relevant media contacts across African countries and conduct personalized press outreach.

• Create, schedule, and execute high‑volume but properly targeted email marketing campaigns.

• Write compelling subject lines, email copy, calls‑to‑action, and follow‑up sequences designed to increase registrations and awareness.

• Develop and distribute press releases announcing the Workistry Online Job Fair.

• Submit press releases to appropriate free and paid PR distribution platforms, media websites, newsrooms, and industry publications.

• Conduct direct outreach to recruiters and HR professionals and encourage them to register and post jobs.

• Segment audiences so candidates, recruiters, employers, media organizations, and partners receive messaging relevant to them.

• Manage email lists, campaign calendars, follow‑ups, and outreach status.

Requirements

What We're Looking For

You should have practical experience with email marketing and/or PR outreach, not simply social media marketing. You know how to research the right contacts, find appropriate professional contact information, organize large outreach campaigns, write messages people actually want to open, and follow up without creating spam.

Experience with tools such as Mailchimp, Brevo, HubSpot, Apollo, Instantly, Lemlist, MailerLite, Constant Contact, or similar platforms is valuable. Experience working with media databases, press‑release distribution platforms, CRM systems, email verification tools, and campaign analytics is also helpful.

Knowledge of the African media, recruiting, HR, startup, technology, or employment ecosystem would be a major advantage.

What Success Looks Like

Our campaign is centered around an ambitious goal:

1 Continent • 10,000 HR/Recruiters • 200,000 Jobs • 1 Million Candidates

We want someone who can take ownership of outreach and help turn those targets into awareness, registrations, media coverage, recruiter participation, and ultimately employment opportunities.